Today's area rug fibers are designed to hide soil and reflect light, and have the ability to resist soiling and stains. The effect of soiling in area rugs is not readily visible, as it is on hard surface flooring where soil remains on the surface and is easily seen. The ability of today's area rug fibers to hide soiling is a positive feature for most consumers. However, the lack of apparent soiling does not eliminate the necessity of regular cleaning.
Most dry soil has razor-like edges that cut or scar area rugs fibers causing light to reflect differently. This is what makes dirty area rugs look dull and worn. Soil can damage the fibers permanently if it is allowed to remain in the pile. Daily vacuuming is the most important cleaning activity, but deep cleaning must also be performed to remove stubborn or embedded soil. The Area rugs and Rug Institute recommends that area rugs be extraction cleaned a minimum of every 12 to 18 months before it shows soiling. The use of a cleaning method recommended by the area rugs manufacturer can extend the life of your area rugs. The use of any cleaning method not recommended by your area rugs manufacturer may void specific warranties on your area rugs.
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